Hemligheten bakom storsäljare
“Most people hype features. Steve Jobs sells benefits. When he pitches products, it’s not about him: it’s about you. That is the secret behind a master showman.”
Via Brand Autopsy.
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on Wednesday, October 10th, 2007 at 19:04 and is filed under Blandat, Kommunikation, Marknadsföring.
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October 10th, 2007 at 22:13
Storsäljare? Så 1.0…
2.0-versionen borde vara: De säljs på basis av long-tail-verktyget iTunes - eller?
October 11th, 2007 at 17:54
Sant där. Men långa svansen av tillbehör är lite 2.0.
Egentligen handlar det om storsäljande presentationer.