Bloggen mer trovärdig reklamkanal än teven
Reuters rapporterar om en undersökning som visar att bloggarna har högre trovärdighet än både e-post och tv-reklam. Bloggarna kommer snäppet efter nyhetstidningarna.
“Blogs are becoming a force to be reckoned with as a means of advertising products, according to a survey. An Ipsos MORI poll found that the Internet journals are a more trusted source of information than TV advertising or e-mail marketing.
…
Blogs, or weblogs, are a more trusted source of information (24 percent) than television advertising (17 percent) and email marketing (14 percent), the survey commissioned by Hotwire, a technology public relations consultancy, said.But they still lag behind newspapers (30 percent).”
Via: Yahoo News: Blogs becoming force in advertising
Andra bloggar om: media, bloggosfären, reklam, marknadsföring, trovärdighet.