Ikea vänder upp och ned på priset
På Sappiens.net kan vi läsa om Ikeas paraplyprispolitik. När det regnar är paraplyerna billigare än när det är strålande solsken.
“IKEA UMBRELLAS
Sunny Day ………….. $ 10.
Rainy Day ………….. $ 3.I did a double-take, then smiled. Rainy days are when you really need an umbrella. Common sense says a smart retailer could raise the price. But IKEA is even smarter.
IKEA wants you to enjoy the convenience of a big umbrella when you need it. They want you to remember the unusually low price. They want you to help promote their stores with a huge IKEA umbrella.
Key Learning Point
IKEA wants you coming back. And with treatment like this, you will.”
Sappiens: IKEA Turns Common Sense Upside Down
Andra bloggar om: marknadsföring, ikea.