Beta Alfa

Så enkelt men ändå så kraftfullt. Sajten Techmeme har sjösatt en ny annonseringsmodell aom går ut på att annonsörer skapar ett flöde med annonser. Dessa flöden presenteras sedan i en annons-ruta.

“There’s a new area on the right side of Techmeme labelled “Techmeme Sponsor Posts”. It shows the latest blog posts from three companies who have chosen to sponsor Techmeme for the next 30 days.
…
More on the sponsorship model: The way it works is simple. A sponsor’s blog feed is polled every few minutes, the latest post of which appears in its assigned slot (first, second, or third).

Advantages of this approach over banner advertising are numerous. “Click-throughs” can lead to the visitor browsing, commenting on, and even subscribing to the sponsor’s blog. And a sponsor has direct control over what appears on Techmeme simply by posting.”
(Gabe Rivera)

En bloggpost blir alltså en annons. Se själv på bilden här ovanför.

BuzzMachine: A new kind of advertising

Andra bloggar om: bloggosfären, annonser, reklam.

This entry was posted on Monday, September 25th, 2006 at 18:14 and is filed under Blandat, Bloggsfären, Marknadsföring. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.