Podcast-annonsörens nyckelknippa
27 miljoner amerikaner har lyssnat på poddar. Säkert är de inte de sista. Hur gör man annonser för dessa och detta format?
Gregory Galant visar nyckelknippan:
Advertisers have a tremendous opportunity to get their message out in this fragmented media landscape. But understandably, advertisers and podcast producers fear turning off users and losing their attention by botching the campaign. Unlike podcasting itself, podcast advertising shouldn’t be just all talk. It’s time for marketers to take action. Here are five tips for launching a successful podcast ad campaign.
- Keep your message brief.
- Vary your creative.
- Don’t underestimate your audience.
- Place your ads interstitially (don’t use pre- or post-roll).
- Don’t imitate broadcast radio.
iMedia: The Keys to Podcast Advertising
Via: Micro Persuasion.