På tal om varumärken och kultur - 10 nya regler
I förra inlägget ritade jag en skiss över varumärkets evolution där det hittills sista steget på evolutionstrappan är kultur.
När Simon Williams på Chief Marketer listar “The 10 New Rules of Branding” hamnar just kultur på första plats:
1) Brands that influence culture sell more; culture is the new catalyst for growth.
De nio övriga reglerna är:
2) A brand with no point of view has no point; full-flavor branding is in, vanilla is out.
3) Today’s consumer is leading from the front; this is the smartest generation to have ever walked the planet.
4) Customize wherever and whenever you can; customization is tomorrow’s killer whale.
5) Forget the transaction, just give me an experience; the mandate is simple: Wow them every day, every way.
6) Deliver clarity at point of purchase; be obsessive about presentation.
7) You are only as good as your weakest link; do you know where you’re vulnerable?
Social responsibility is no longer an option; what’s your cause, what’s your contribution?
9) Pulse, pace, and passion really make a difference; had your heartbeat checked recently?
10) Innovation is the new boardroom favorite.